A seeker at heart with a passion for new experiences and new people, Louise spent 12 years working for some of the biggest players in the advertising world, along with additional stops at a small digital agency, a consultant for startup organizations, and a team member on a groundbreaking human behavioural prediction project with data scientists at the University of Nottingham. Louise lives in London with her husband and one-year-old son. She is particularly dangerous around books, which she devours with reckless abandon. As a result, she’s filled with ideas on Better ways to synthesize, analyze and ultimately connect the dots.