Niels loves to work with brands that dare to stand out from their competitors and offer real value to consumers. A master at balancing the creative, strategic and technical elements of a participation commerce engagement, he builds deep, persistent relationships with his teammates and clients on both sides of the Atlantic. A new boat owner, Niels is apt to set sail for the nearest rock festival or a country where Spanish is the first language: he’s lived in both Spain and Mexico and has mad love for tapas and tacos alike. He also pretends to be good at tennis.